Can Florida's new digital data law tame the 'Wild West' of online privacy?

Floridians may have new privacy options this summer if you use Amazon, Facebook or Google, thanks to a new digital privacy law that goes into effect July 1.

Big tech companies have had a year to prepare for the new law, which expands what’s considered personal data to include your voice, fingerprints and face.

Supporters say it allows users more control over their data and how large Internet companies that make money from advertising use it.

“It's going to give Floridians the ability to ask them to delete it and get rid of it, if they don’t want them to have it anymore," state Rep. Fiona McFarland, R-Sarasota, who sponsored the bill, SB 262, in the Florida House, said last year following its passage.