“Acércate! Estamos Escuchando!” is the newly launched attempt by Florida Democrats to win support from the state’s Hispanic voters, a constituency party leaders hope will help them win back some of the ground they’ve lost in recent elections.
The plan — which translates as “Come closer! We’re listening!” — is aimed at countering both decades of messaging from Republicans to Hispanic voters that has contributed to Florida turning increasingly red, and a sense by some that Democrats come around only during election season, only to disappear until the next election approaches.
The question is will it work, and if so, when?
Rolando Barrero, president of the Democratic Hispanic Caucus of Florida, said the effort could pay dividends as early as November, possibly reversing some of the losses his party has taken in recent rounds of voting.
