Could Taylor Swift help Florida’s tourism? Visit Orlando bets $600,000 on it.

  • 04/08/2024
Taylor Swift is a megastar who millions follow and love.

Could Orlando’s tourism industry get the Swiftie boost?

Visit Orlando is banking $600,000 on it.

That’s the amount that Visit Orlando spent on an advertisement running in the new Swift concert film debuting last month on Disney+.
Taylor Swift by Eva Rinaldi is licensed under Flickr Creative Commons

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