Florida Huddle 2024: Celebrating tourism successes, with highest attendance ever

  • by:
  • Source: Travelweek
  • 02/07/2024
MIAMI BEACH — With the largest attendance ever – with 728 buyers, suppliers, travel operators and wholesalers – Florida Huddle 2024 opened at the Miami Beach Convention Centre last night with Latin rhythms matching the joyous energy of the attendees.

“Florida is at the forefront of tourism’s recovery,” explained Dana Young, President and CEO of Visit Florida. “There is tremendous enthusiasm from our key markets.” And leading the way is Canada, as the number one source for international visitors to the sunshine state.

In 2023, Florida had 8.31 million international visitors, reflecting a steady increasing trend, with 2023 closer to being fully recovered post-pandemic, more than the U.S. overall.

Despite the final numbers not yet available for Canadian visitors in 2023, in April 2023, Canada’s air visitation numbers had surpassed 2019, and December 2023 saw an increase of 107%.
Florida by Done By Alex is licensed under Unsplash unsplash.com

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