Jacksonville businesses welcome Florida-Georgia game and the economic impact it brings with it

JACKSONVILLE, Fla. – The Florida-Georgia game happens on Saturday but the festivities were well underway on Friday night with an exhibition baseball game followed by a concert and fireworks.

The game brings fans from both teams each year and is a big opportunity for businesses to serve new faces.

Florida-Georgia weekend is a staple for many people, whether you live and work here locally or you’re visiting from out of town and it’s a big money maker for the city of Jacksonville. Last year’s game weekend generated about $30 million for the local economy.